What Is A Claude Skill?
A Claude Skill is a reusable workflow system inside Claude.
Instead of:
→ writing massive prompts every time
→ repeating your writing style
→ manually adding SEO instructions
→ fixing internal links yourself
You package everything once.
Then Claude remembers your workflow every time you activate the skill.
Think of it like this:
Normal prompting:
You train a freelancer every single day.
Claude Skills:
You train an employee once.
Why Claude Skills Matter For SEO
Most people use AI like this:
→ open Claude
→ type random prompt
→ get generic article
→ spend 1 hour rewriting everything
The biggest problem:
AI forgets everything in every new chat.
Your:
✓ tone
✓ structure
✓ website pages
✓ writing preferences
✓ SEO rules
✓ internal links
All disappear.
Claude Skills solve this problem.
Difference Between Skills, Projects, And Custom Instructions
1. Custom Instructions
Global settings across all chats.
Example:
→ “Always answer concisely”
→ “Act like a software engineer”
Always active.
2. Projects
A workspace with:
→ documents
→ instructions
→ files
Useful for specific projects.
3. Claude Skills
Skills are activated only when needed.
Most important difference:
Skills can include external files.
Example:
✓ style guides
✓ CSV files
✓ screenshots
✓ case studies
✓ writing samples
✓ sitemap data
This makes outputs far more personalized.
What You Need Before Building The Skill
You need 3 core documents.
These documents are the real engine behind the SEO skill.
Document 1. Tone Of Voice File
This teaches Claude:
→ how you write
→ how you structure sentences
→ phrases you use
→ phrases you hate
→ your communication style
Without this:
AI sounds generic.
With this:
Claude sounds like you.
What To Include
Writing Style
→ conversational
→ direct
→ technical
→ educational
→ storytelling
Sentence Structure
→ short sentences
→ long explanations
→ humor level
→ formatting style
Words You Avoid
Very important.
Example:
Avoid:
✗ “game changer”
✗ “revolutionary”
✗ “unlock”
✗ “delve into”
This removes obvious AI writing patterns.
Best Way To Create It
Do NOT write this manually.
Instead:
- Gather: → old blog posts → YouTube scripts → newsletters → emails
- Upload them into Claude.
- Ask: “Analyze my writing style and create a detailed tone of voice document.”
Claude generates the file automatically.
Document 2. Mini Sitemap CSV
This helps Claude create internal links correctly.
Without this:
AI invents random links.
With this:
Claude links to real pages on your site.
What To Include
You only need:
✓ important pages
✓ blogs
✓ products
✓ landing pages
✓ course pages
CSV Structure Example
| URL | Title | Description |
|---|---|---|
| yoursite.com/seo-guide | SEO Guide | Beginner SEO tutorial |
| yoursite.com/tools | AI Tools | Recommended AI tools |
Important Rule
Quality over quantity.
Do NOT upload your full sitemap.
Only upload pages you WANT Claude to link to.
Document 3. Experience Document
This is what makes content credible.
Add:
✓ case studies
✓ screenshots
✓ metrics
✓ stories
✓ results
✓ experiments
Claude uses these examples naturally inside articles.
This improves:
✓ originality
✓ trust
✓ EEAT signals
✓ SEO quality
Why These 3 Documents Matter
Together they teach Claude:
Tone
“How should I sound?”
Site Structure
“What pages should I link to?”
Experience
“What proof and examples should I use?”
This is what transforms:
generic AI content
into:
personalized SEO content.
How To Create The SEO Skill
Step 1. Open Claude
You need:
→ Claude paid plan
Skills are available only on paid plans.
Step 2. Open Customize Tab
Go to:
→ Customize
→ Create New Skill
Step 3. Enable “Skills Creator Skill”
Claude already provides:
→ prebuilt skill creator tool
Activate this first.
This helps generate the SEO skill setup.
Step 4. Prepare Your Main Prompt
This is the master instruction set.
The prompt should explain:
✓ article workflow
✓ SEO structure
✓ keyword handling
✓ research behavior
✓ tone handling
✓ outline approval process
✓ linking rules
Example SEO Skill Prompt Structure
Role
“You are an SEO content strategist and writer.”
Workflow
- Ask for: → target keyword → article length → target audience → angle
- Perform research.
- Create article outline.
- Suggest: → internal links → external sources
- Wait for approval.
- Write final article.
SEO Rules
✓ use headings properly
✓ optimize readability
✓ avoid keyword stuffing
✓ include FAQs
✓ add schema suggestions
✓ include internal links naturally
Tone Rules
✓ follow uploaded tone file
✓ avoid AI sounding phrases
✓ write naturally
Step 5. Upload Your Files
Attach:
✓ tone of voice document
✓ sitemap CSV
✓ experience document
Then press Enter.
Claude processes everything.
After a few minutes:
your skill gets created.
Save the skill.
How To Use The SEO Skill
Step 1. Open New Chat
Type:
/
Then select:
your SEO skill.
Step 2. Claude Asks Questions
Instead of writing immediately,
the skill gathers context first.
Typical questions:
→ target keyword?
→ article length?
→ audience?
→ content angle?
→ search intent?
This improves content quality massively.
Step 3. Claude Performs Research
The skill:
✓ researches topic
✓ finds sources
✓ builds structure
✓ plans internal links
Then provides:
→ article outline
→ source list
→ linking plan
Step 4. Review The Outline
Before writing:
review everything.
Check:
✓ headings
✓ angles
✓ sources
✓ structure
Adjust anything you dislike.
Step 5. Generate The Article
After approval:
Claude writes the full SEO article.
Because the skill uses:
✓ tone file
✓ sitemap
✓ experience document
The output feels:
far more human and personalized.
What To Check After Generation
1. Tone
Does it sound like you?
Check:
✓ vocabulary
✓ sentence rhythm
✓ formatting style
2. External Links
AI sometimes invents fake links.
Verify:
✓ URLs exist
✓ sources are accurate
3. Internal Links
Ensure:
✓ links are relevant
✓ links go to real pages
✓ anchor text feels natural
Why Skills Beat Normal Prompts
Normal Prompt Workflow
Every new chat:
Claude forgets everything.
You paste:
→ tone
→ SEO instructions
→ sitemap
→ examples
Again and again.
Messy and inconsistent.
Claude Skills Workflow
Everything stays packaged:
✓ reusable
✓ consistent
✓ scalable
You activate once.
The workflow is ready instantly.
Biggest SEO Lesson From The Transcript
Perfect AI content alone is NOT enough.
Website speed matters heavily.
Google tracks:
✓ bounce rate
✓ load speed
✓ user experience
If your site loads slowly:
rankings suffer.
Mentioned Performance Solution
The transcript recommends:
→ WP Rocket
Main benefits:
✓ caching
✓ lazy loading
✓ CSS optimization
✓ JavaScript optimization
✓ Core Web Vitals improvements
Important because:
great content on a slow website still struggles.
Best Practices For Better Results
1. Use Real Writing Samples
Do not describe your style vaguely.
Give real examples.
2. Add Phrase Restrictions
Create:
“phrases I never want used”
Huge improvement for human sounding content.
3. Keep Sitemap Focused
Only include:
important SEO pages.
4. Add Real Stories
Claude writes better when:
real experiences exist.
5. Test On Familiar Topics First
You’ll notice:
✓ tone issues
✓ factual issues
✓ SEO problems faster
Then improve the skill gradually.
