1. The Problem Jane Faces: Manual Shopify Product Announcements Eat Up Time
Jane runs a custom design shop on Shopify. Whenever she adds a new product, her goal is to quickly announce it on social media to drive traffic and sales. But she wastes 15-30 minutes each time copying product info and manually posting to Twitter and Telegram groups. As her product catalog grows, these repeated manual tasks lead to errors like typos or missed posts. The impact? Lost time, inconsistent messaging, and potential sales slipping through the cracks.
Jane’s challenge: How can she automate the announcement of every new product on Shopify to social channels without dedicating time or risking errors?
2. What This Automation Does for You
This n8n workflow automatically triggers whenever a new product is created in your Shopify store and instantly sends announcement messages to both Twitter and Telegram. Here’s what happens:
- Auto-detect new Shopify products: Using the Shopify Trigger node, the workflow listens continuously for products created.
- Generate dynamic, personalized messages: The Twitter and Telegram nodes use the product’s vendor, title, and type to craft engaging posts.
- Post simultaneously to social media: Publish announcements to Twitter and Telegram channels without any manual effort.
- Save time and reduce errors: Eliminate manual copying and pasting, virtually removing typos or missed posts.
- Enhance product launches efficiency: Keep your community instantly updated across key platforms.
Overall, you can save about 30 minutes per launch and ensure every new product gets the spotlight it deserves.
3. Prerequisites ⚙️
- Shopify account with API access: Your Shopify store configured for API access and the ability to create webhook triggers.
- Twitter Developer account: Access and credentials for Twitter’s OAuth1 API to post tweets.
- Telegram Bot API access: A Telegram bot token with permissions to send messages to your chat or group.
- n8n Workflow Automation account: Either the cloud version or a self-hosted instance to run and manage your workflows.
If you want to self-host n8n, you can explore providers like Hostinger for easy deployment.
4. Step-by-Step Guide to Build This Shopify Product Alert Workflow
Step 1: Create a new workflow in n8n.
Navigate to your n8n dashboard, click “New Workflow” to start fresh.
Step 2: Add the Shopify Trigger node.
From the nodes panel, search for “Shopify Trigger” and drag it in.
Under parameters, set the topic to “products/create” to listen for new product creations.
Select your Shopify API credentials previously configured.
You should see a webhook URL generated — this URL is automatically linked to your Shopify’s webhook settings.
Common mistake: Forgetting to select the “products/create” topic will cause the node not to trigger on product additions.
Step 3: Test the Shopify Trigger.
Add a new product to your Shopify store.
Go back to n8n and execute the workflow manually to check if the trigger catches this event.
Expected result: Incoming data should appear with product details like vendor, title, and product type.
Step 4: Add the Twitter node.
Search and add the Twitter node.
Authorize it with your Twitter OAuth1 credentials.
In the “Text” field, type this expression:
=Hey there, my design is now on a new product ✨
Visit my {{$json["vendor"]}} shop to get this cool{{$json["title"]}} (and check out more {{$json["product_type"]}}) 🛍️
This will compose a tweet dynamically from the Shopify product data.
Common mistake: Not using double curly brackets correctly for expressions can result in literal strings, not data-filled text.
Step 5: Add the Telegram node.
Add the Telegram node and connect it to the Shopify Trigger node.
Enter your Telegram chat ID (e.g., “123456”) where the message will be sent.
In the “Text” field, enter:
=Hey there, my design is now on a new product!
Visit my {{$json["vendor"]}} shop to get this cool{{$json["title"]}} (and check out more {{$json["product_type"]}})
Authorize with your Telegram bot credentials.
Expected result: When triggered, Telegram sends a message to the specified chat group instantly.
Step 6: Connect the nodes for parallel processing.
Ensure the Shopify Trigger node’s output connects to both Twitter and Telegram nodes.
This allows the workflow to send notifications simultaneously.
You should see lines connecting the Shopify Trigger node to both output nodes.
Step 7: Save and activate your workflow.
Click “Save” and toggle the switch to “Active” so that the automation runs live.
Test again by adding a new product in Shopify and confirm messages appear on Twitter and Telegram without manual intervention.
5. Customizations ✏️
- Change social message templates: In either the Twitter or Telegram node, modify the text fields to include hashtags or more product details (e.g., price or URL). This personalizes your outreach.
- Add more social channels: Extend the workflow by adding nodes like Facebook Messenger or Instagram API nodes for broader reach.
- Filter by product type: Insert an IF node after Shopify Trigger to only announce specific product categories, e.g., “Apparel” only.
- Use rich media: Enhance tweets or Telegram messages with product images by fetching URLs and attaching them in message payloads.
6. Troubleshooting 🔧
Problem: Workflow does not trigger on new product creation.
Cause: Shopify webhook not properly set or topic incorrect.
Solution: Double-check Shopify Trigger node topic is set to “products/create” and verify webhook is active in your Shopify admin settings.
Problem: Twitter node posts empty or incorrect messages.
Cause: Syntax error in message text expressions.
Solution: Validate the dynamic text input uses correct expression syntax with double curly braces and matches field names exactly.
Problem: Telegram messages never arrive.
Cause: Incorrect chat ID or bot permissions.
Solution: Confirm you have the correct Telegram chat ID and that your bot has permission to send messages to that chat.
7. Pre-Production Checklist ✅
- Confirm Shopify API credentials and webhook permissions are set correctly.
- Test posting to Twitter via OAuth1 credentials from within n8n.
- Validate Telegram bot token and chat ID by sending test messages manually through the node.
- Execute multiple run tests by adding example products to Shopify to verify parallel posting works smoothly.
- Backup current workflow before deploying active runs.
8. Deployment Guide
Activate your workflow by switching the toggle within n8n from “Inactive” to “Active.” This enables real-time product announcement automation.
Monitor stdout logs in n8n to check for errors or dropped messages.
Periodically verify connections by adding test products to Shopify and ensure the messages continue to post seamlessly.
9. FAQs
Q: Can I use Instagram instead of Telegram here?
A: You can add Instagram business API nodes but will need additional configuration for authentication and message formatting.
Q: Does this workflow consume Twitter API credits?
A: Posting tweets uses your Twitter API limits but generally, product announcements are low volume and won’t exceed standard tiers.
Q: Is my data safe in this process?
A: Yes, n8n uses secure API credentials and encrypts your tokens internally. Keep your tokens private for best security.
10. Conclusion
By building this n8n Shopify product-aware Twitter and Telegram announcer, you’ve eliminated the tedious chore of manual product posting. Jane—and now you—will save at least 30 minutes per product launch and ensure your community is instantly informed with consistent messaging. Next, consider expanding this to include email marketing or integrate product reviews to boost engagement further. With this automation, you’re ready to keep your shop agile and your audience engaged without lifting a finger.