Automate Quiz Lead Handling with n8n, Typeform & KlickTipp

Opening Problem Statement

Meet Lisa, a marketing coordinator at a training company who runs interactive quizzes using Typeform to generate leads and engage potential customers. Each quiz submission requires manual transfer of personal information, quiz answers, and tagging data into KlickTipp, her email marketing platform. Manual entry is slow, error-prone, and wastes at least 3 hours weekly, delaying personalized follow-ups and hurting campaign effectiveness.

Lisa’s struggle is common: thousands of quiz responses pile up, with inconsistent formatting, missing phone number standards, and mismatched tags creating chaos. She needs a reliable, automatic way to process quiz data, convert it into the format KlickTipp needs, manage tags dynamically, and update subscribers instantly without human intervention.

What This Automation Does ⚙️

This bespoke n8n workflow integrates Typeform quiz submissions with KlickTipp subscription management by:

• Triggering automatically when new quiz responses arrive from a specific Typeform quiz.
• Transforming raw quiz data, including formatting phone numbers, converting birthdates to UNIX timestamps, and concatenating multi-select answers.
• Subscribing or updating contacts in KlickTipp with personalized fields such as name, email, phone number, birthday, and quiz-related responses.
• Dynamically creating and assigning tags in KlickTipp, ensuring tagging matches quiz answers including webinar selections, locations, and team sizes.
• Checking for existing tags to avoid duplicates, creating missing tags first, then applying all relevant tags to the contact.
• Ensuring error-free data mapping and handling missing or malformed data gracefully for consistent subscriber records.

This automation saves Lisa at least 3 hours weekly, reduces human errors, and enables prompt, targeted follow-ups with new leads.

Prerequisites ⚙️

• n8n account (cloud or self-hosted) 🔌
• Typeform account with access to the specific quiz form used 💬
• KlickTipp account with API access and subscriber list setup 🔑
• Basic knowledge of n8n workflow editor
• Optional: Self-hosting your n8n instance for full control (see buldrr.com/hostinger)

Step-by-Step Guide to Build and Configure This Workflow

Step 1: Set up the Typeform Trigger to Capture New Quiz Responses

Navigate to n8n Dashboard.

Click + New Workflow.

Add the Typeform Trigger node.

In Typeform Trigger settings, select your quiz form ID. For example, form ID “nRFO0o92” (replace with your own).

Authenticate with your Typeform account by selecting stored credentials or creating new Typeform API credentials.

Save. The node now listens for new quiz submissions.

Expected outcome: When a quiz is submitted, this node triggers the workflow.

Common mistake: Not providing correct form ID or not authenticating API credentials will cause trigger failures.

Step 2: Add a Set Node to Format and Convert Quiz Data

Add a Set node named “Convert and set quiz data” after the Typeform Trigger.

Copy these assignments to transform fields as per the workflow:

mobile_number = {{$json.Mobilrufnummer ? $json.Mobilrufnummer.replace(/^+/, '00').replace(/[^0-9]/g, '') : ''}}

birthday = {{Math.floor(new Date($json.Geburtstag + 'T00:00:00').getTime() / 1000)}}

question1_klicktipp_use = {{$json['Wofür wird KlickTipp genutzt?'] ? $json['Wofür wird KlickTipp genutzt?'].join(', ') : ''}}

question3_amount_cht_members = {{$json['Wie viele Mitarbeiter hat das KlickTipp Customer Happiness Team?'] * 100}}

This step formats phone numbers to international numeric strings, converts birthdays to UNIX timestamps, joins multi-select answers into strings, and scales numeric inputs.

Expected outcome: A clean data packet ready for KlickTipp API.

Common mistake: Be sure the source quiz field names exactly match your Typeform JSON keys.

Step 3: Subscribe Contact or Update in KlickTipp

Add the KlickTipp node configured to subscribe a new contact.

Map fields like email, first name, last name, birthday (from the Set node), phone number, LinkedIn URL, quiz-related answers, and team size.

Provide your KlickTipp API credentials for authentication.

Expected outcome: The contact is created/updated in your KlickTipp list with all provided data.

Common mistake: Not having matching custom fields in KlickTipp causes mapping failures.

Step 4: Extract Tags from Quiz Data into an Array

Insert a Set node named “Define Array of tags from Typeform”.

Assign an array field with tag values extracted from quiz answers, such as webinar topic, company location, and team size.

This consolidates tags for later processing.

Step 5: Split the Array of Tags for Processing

Use the SplitOut node to split the array field “tags” into individual items.

This breakdown is necessary to match and compare each tag independently.

Step 6: Fetch Existing Tags from KlickTipp

Add a KlickTipp node configured to get list of all tags.

This node pulls already existing tags from KlickTipp to avoid creating duplicates.

Step 7: Merge and Compare Tags with Existing Ones

Add a Merge node configured with SQL to join the split tags from the form with tags from KlickTipp:

SELECT 
    input1.tags AS name, 
    IF(input2.value IS NOT NULL, true, false) AS exist,
    input2.id AS tag_id
FROM 
    input1
LEFT JOIN 
    input2 
ON 
    input1.tags = input2.value

This finds whether tags already exist and collects their IDs.

Step 8: Conditional Check to Create Tags if Missing

Add an If node named “Tag creation check” that branches based on whether each tag already exists.

If the tag exists, proceed to tag association.

If not, create the tag via KlickTipp node.

Step 9: Create Missing Tags in KlickTipp

Use a KlickTipp node set to create new tags with names from input.

Aggregate newly created tag IDs after creation.

Step 10: Aggregate All Tag IDs & Tag the Contact

Use Aggregate nodes to collect tag IDs (existing and new) into arrays.

Apply tags to the subscriber contact using KlickTipp nodes for tag assignment.

Step 11: Test and Validate Workflow

Submit a quiz answer in your Typeform and observe the workflow execution.

Verify successful contact subscription or update in KlickTipp and correct tag applications.

Customizations ✏️

• Map additional quiz questions to KlickTipp fields: In the “Convert and set quiz data” node, add new assignments extracting extra form fields to your KlickTipp custom fields.
• Change tag criteria: Modify the “Define Array of tags from Typeform” node to include/remove tags based on different quiz questions or user responses.
• Adjust phone formatting: Edit the phone number formatting JS in the Set node to handle other international standards.
• Automate welcome emails: Extend the workflow by adding email nodes that trigger welcome campaigns after subscription succeeds.
• Add error logging: Insert a Code or HTTP Request node to log workflow errors to an external system or Slack.

Troubleshooting 🔧

• Problem: “KlickTipp API authentication failed”
  Cause: Incorrect API credentials or permissions.
  Solution: Recheck and update API key in n8n credential settings, verify user permissions on KlickTipp.
• Problem: “Tag creation fails with duplicate error”
  Cause: Tags already exist but were not detected.
  Solution: Ensure the Merge node uses correct SQL join keys and that tag names match exactly including casing.
• Problem: “Data mapping errors in Set node”
  Cause: Quiz field names misspelled or changed in Typeform.
  Solution: Match all JSON key names in Set node assignments exactly to Typeform’s response field names.
• Problem: Workflow does not trigger on new submissions
  Cause: Webhook URL not registered or outdated in Typeform settings.
  Solution: Verify n8n webhook URL is active and configured correctly as Typeform webhook.

Pre-Production Checklist ✅

• Confirm Typeform quiz form ID is correct and active.
• Verify KlickTipp API credentials and custom fields exist for mapping.
• Test with a variety of quiz answers including empty optional fields.
• Check tag creation flow by submitting tags that do and do not exist.
• Backup n8n workflows and configuration prior to deployment.

Deployment Guide

Activate the workflow by toggling it to ON in n8n once all nodes are configured and tested successfully.

Periodically monitor executions in the n8n workflow executions panel to ensure stable operation.

If triggered errors appear, use the n8n error logs and node output data for debugging.

Conclusion

By following this guide, you have built a specialized n8n automation that transforms complex Typeform quiz submissions into enriched subscriber profiles in KlickTipp automatically. This saves you significant manual effort, improves data accuracy, and streamlines your email marketing lead management.

Next, consider extending this to automate welcome email drip campaigns or integrate lead scoring based on quiz answers using additional n8n nodes like Gmail or HTTP Request.

Embrace automation to elevate your marketing workflows — Lisa did, and now she spends her time crafting engaging campaigns instead of manual data entry.